Anita Sun
Finding My Way: Event Programme Design
A traditional medium - event booklet - designed for everyone's best event experience.
December 2018
​
Client: Canada Youth Education Society
Industry: Non-profit, Education, Event Planning
Design Problem & Solution​
​
​
Problem
​
During the final contest, the client needed a tool/medium to clarify agenda, showcase contestants, call for live voting from the audience, advertise sponsors and partners.
​
Solution
​
Given its multipurpose nature and the researched fact that most event sponsors prefer a paper copy that people would keep, we designed the event brochure to include necessary information regarding all parties: contestants and parents, sponsors and partners, general audience and event staff.
​
Mid-page of the booklet: ensuring the most important information (i.e., agenda) is in the middle
​
My Role
Event Experience Designer. I worked with a graphic designer on the making of this event booklet.
​
Front & Back Cover; Back cover incorporates the live audience voting section - with QR code for audience to scan and participate
Activities Performed
​​
-
Gathered requirements and researched on brochure design best practices
-
Standardized sponsorship advertisement design formats
-
Edited copywriting for consistency
-
Set up live voting system with Google Forms to include event feedback survey
-
Conducted design review before & quality assurance after printing
Early Designs​​
​
​
Before editing: sponsors provided designs
After editing to ensure adherence in each design
Testing QR code on back cover for audience live voting
Results
4.8/5.0
SATISFACTION
of the event
from 320 audience​
100%​
SPONSORS
satisfied with advertisement​
15+​
ORGANIZATIONS
reached out about
future partnership
​
Testimonials ​
​
"I will definitely keep this, for the memory!"
- Parent of a contestant
​
"Thank you for all your help and work during this event, and our sincerest thanks for making Canuck Place a part of it!"
- Caitlin Jung, Canuck Place Children's Hospice
​
Anita Yu Sun
