Finding My Way: Event Programme Design
A traditional medium - event booklet - designed for everyone's best event experience.
Client: Canada Youth Education Society
Industry: Non-profit, Education, Event Planning
Design Problem & Solution
During the final contest, the client needed a tool/medium to clarify agenda, showcase contestants, call for live voting from the audience, advertise sponsors and partners.
Given its multipurpose nature and the researched fact that most event sponsors prefer a paper copy that people would keep, we designed the event brochure to include necessary information regarding all parties: contestants and parents, sponsors and partners, general audience and event staff.
Mid-page of the booklet: ensuring the most important information (i.e., agenda) is in the middle
Event Experience Designer. I worked with a graphic designer on the making of this event booklet.
Front & Back Cover; Back cover incorporates the live audience voting section - with QR code for audience to scan and participate
Gathered requirements and researched on brochure design best practices
Standardized sponsorship advertisement design formats
Edited copywriting for consistency
Set up live voting system with Google Forms to include event feedback survey
Conducted design review before & quality assurance after printing
Before editing: sponsors provided designs
After editing to ensure adherence in each design
Testing QR code on back cover for audience live voting
of the event
from 320 audience
satisfied with advertisement
reached out about
"I will definitely keep this, for the memory!"
- Parent of a contestant
"Thank you for all your help and work during this event, and our sincerest thanks for making Canuck Place a part of it!"
- Caitlin Jung, Canuck Place Children's Hospice