Anita Sun
LaPower Website Redesign
A responsive website redesigned with a new membership management system and a clear site architecture.
January 2019 - May 2019
​
Client: LaPower Running Club
Industry: Non-profit, Chinese Canadian Community
Designs Problems: Constraints & Workarounds​
​
​
Constraint 1: Tight Budget
​
Money vs. Contractors
​
Workaround: Making decisions & trade-offs that save time and money during the design process.
​
Constraint 2: Languages regarding User Personas
​
English vs. Chinese
​
Workaround: Homepage and Partner Page in English, but keeping English content simple and straightforward.
​
Constraint 3: Web Hosting & Content Mangaement Systems
​
UI Design vs. Exsited WordPress
​
Workaround: Incorporating WordPress themes into UX/UI design, freed up more time for UX research.
​
​
My Role
Project Manager & Designer. I worked closely with a Content Administrator and the Board of Directors.
​
%2011_11_47_p.png)
To understand community demographics, I did a social media audit as part of my user research
Activities Performed
​
-
Gathered requirements from the board, and researched on membership management
-
Conducted user interviews to understand needs and wants
-
Built user personas, journey mapping, and user stories
-
Created wireframes and tested clickable prototypes
-
Conducted in-person usability studies, reviewed analytics after launch
​
LaPower.club user personas & journey maps
Early Designs​​
​
​
Previous homepage analysis
.png)
Website UI: Fronts
.png)
Initial user flow for online membership system
Sketches & Wireframes
Results
​
With collaboration of other community organizations, we launches the new site on May 12 at an annual dinner event.
​
Within 3 Months:
75%​
INCREASE
in search engine findability​
​
381​
NEW MEMBERS
registered
online
​
60​
USERS
interviewed
in the process
​
Anita Yu Sun
