Anita Sun
LaPower Website Redesign
A responsive website redesigned with a new membership management system and a clear site architecture.
January 2019 - May 2019
Client: LaPower Running Club
Industry: Non-profit, Chinese Canadian Community
Designs Problems: Constraints & Workarounds
Constraint 1: Tight Budget
Money vs. Contractors
Workaround: Making decisions & trade-offs that save time and money during the design process.
Constraint 2: Languages regarding User Personas
English vs. Chinese
Workaround: Homepage and Partner Page in English, but keeping English content simple and straightforward.
Constraint 3: Web Hosting & Content Mangaement Systems
UI Design vs. Exsited WordPress
Workaround: Incorporating WordPress themes into UX/UI design, freed up more time for UX research.
My Role
Project Manager & Designer. I worked closely with a Content Administrator and the Board of Directors.
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To understand community demographics, I did a social media audit as part of my user research
Activities Performed
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Gathered requirements from the board, and researched on membership management
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Conducted user interviews to understand needs and wants
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Built user personas, journey mapping, and user stories
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Created wireframes and tested clickable prototypes
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Conducted in-person usability studies, reviewed analytics after launch
LaPower.club user personas & journey maps
Early Designs
Previous homepage analysis
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Website UI: Fronts
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Initial user flow for online membership system
Sketches & Wireframes
Results
With collaboration of other community organizations, we launches the new site on May 12 at an annual dinner event.
Within 3 Months:
75%
INCREASE
in search engine findability
381
NEW MEMBERS
registered
online
60
USERS
interviewed
in the process
Anita Yu Sun
