LaPower Website Redesign
A responsive website redesigned with a new membership management system and a clear site architecture.
January 2019 - May 2019
Client: LaPower Running Club
Industry: Non-profit, Chinese Canadian Community
Designs Problems: Constraints & Workarounds
Constraint 1: Tight Budget
Money vs. Contractors
Workaround: Making decisions & trade-offs that save time and money during the design process.
Constraint 2: Languages regarding User Personas
English vs. Chinese
Workaround: Homepage and Partner Page in English, but keeping English content simple and straightforward.
Constraint 3: Web Hosting & Content Mangaement Systems
UI Design vs. Exsited WordPress
Workaround: Incorporating WordPress themes into UX/UI design, freed up more time for UX research.
Project Manager & Designer. I worked closely with a Content Administrator and the Board of Directors.
To understand community demographics, I did a social media audit as part of my user research
Gathered requirements from the board, and researched on membership management
Conducted user interviews to understand needs and wants
Built user personas, journey mapping, and user stories
Created wireframes and tested clickable prototypes
Conducted in-person usability studies, reviewed analytics after launch
LaPower.club user personas & journey maps
Previous homepage analysis
Website UI: Fronts
Initial user flow for online membership system
Sketches & Wireframes
With collaboration of other community organizations, we launches the new site on May 12 at an annual dinner event.
Within 3 Months:
in search engine findability
in the process